For Sony Consumer we were asked to participate in a pitch for their Photokina 2020 booth. Sony asked for a clear layout of the booth with several different areas based on the use of their cameras.
Our proposal was based around the idea of immense photos made by the Sony ambassadors. The layout is very straight forward, putting the focus on the images. The rest is quite bare bones as we strived for an elimination of unnecessary materials, such as a floor.